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06 · Sell service

Ads that protect margin.

Sponsored structure, search-term hygiene, and bid logic tuned to contribution — not vanity ACOS.

  • Sponsored Products
  • Brands
  • Search terms
Start PPC work Read the brief

Paid growth that compounds with catalogue and health — not against them.

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Benchmarks we hold

Targets we manage to — not vanity metrics.

  • ↓ Efficient
    18% Target ACOS

    Spend held to contribution targets

  • ↑ ROAS
    4.2× ROAS
  • ↓ Waste
    −22% Waste cut
  • Clean
    0 Orphan spend

“Vanity ACOS hides wasted spend. Contribution margin is the only scoreboard that matters.”

Operating principleDaily cadence · Sell practice
01Daily ops

What changes

We rebuild campaign architecture, harvest search terms, and bid to margin — with weekly reporting you can act on.

  • Structure
  • Search terms
  • Bids
  • Reporting
02Scoreboard

How we measure

  • ContributionProfit after ad spend
    Primary
  • ACOS / ROASEfficiency within targets
    Growth
  • Waste rateIrrelevant term spend
    Protect
Unified ops
HealthCatalogueGrowth
Marketplace ops, unified

What's included

Four layers.One operation.

Each layer feeds the next — so the work compounds instead of competing.

01 Structure

Campaign architecture

Match types and intents separated so learning stays clean.

  • SP
  • SB
  • SD

02 Hygiene

Search-term control

Harvest winners, negate waste, protect brand.

  • Harvest
  • Negatives
  • Brand

03 Bids

Margin-aware bidding

Bids and budgets tied to contribution, not last-click vanity.

  • Bids
  • Budgets
  • Dayparts

04 Report

Decision reporting

Weekly views that show what to scale, cut, or fix in listings.

  • Weekly
  • Insights
  • Actions

Operations theatre

Inside Ads Manager.

Hover or tap the three surfaces we run daily.

Architecture first

Campaigns that learn without cannibalising each other.

Clean structure

Terms under control

Negatives and harvests on a weekly rhythm.

−22% waste

Bids with intent

Spend that protects contribution as volume rises.

18% ACOS

Outcomes

Stores that cleared the plateau.

Reset

Account restructure

Same revenue, lower ACOS after rebuild.

−22% ACOS
Brand

Defense layer

Brand terms protected without overspend.

+9% share
Scale

Winner expansion

Top ASINs scaled with controlled budgets.

+31% ad sales

How we work

Audit → Operate → Scale.

  1. 01

    Audit

    Structure, waste, and listing gaps mapped.

  2. 02

    Rebuild

    Campaigns and negatives reset.

  3. 03

    Operate

    Weekly hygiene and bid tuning.

  4. 04

    Scale

    Winners expanded on solid ground.

Next step

Let's tune ads to margin.

Share ACOS, monthly spend, and top ASINs — we'll map the efficiency path.

  • Current ACOS / ROAS
  • Monthly ad spend
  • Top SKUs & goals
hello@takedigitalsolutions.com