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07 · Sell service

Listings that keep winning.

Continuous improvement on titles, content, and visuals — driven by search terms, rivals, and conversion signals.

  • Search terms
  • Rival checks
  • CVR tests
Start optimization Read the brief

Catalogue that improves every cycle — not a one-time upload.

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Benchmarks we hold

Targets we manage to — not vanity metrics.

  • ↑ CVR
    +11% CVR lift

    Optimization held on a weekly review cadence

  • ↑ Rank
    ↑ Rank moves
  • Active
    12 Tests / Q
  • Clean
    0 Stale SKUs

“A listing that was good last quarter is average this quarter. Optimization is the moat.”

Operating principleDaily cadence · Sell practice
01Daily ops

What changes

We run recurring reviews: search-term insights, rival diffs, and content tests that push conversion up.

  • Keyword refresh
  • Rival diffs
  • Image tests
  • Copy tests
02Scoreboard

How we measure

  • Conversion ratePDP performance over time
    Primary
  • Keyword coverageRelevant rank movement
    Growth
  • Content freshnessStale assets retired
    Protect
Unified ops
HealthCatalogueGrowth
Marketplace ops, unified

What's included

Four layers.One operation.

Each layer feeds the next — so the work compounds instead of competing.

01 Listen

Signal intake

Search terms, CVR, and rival moves collected weekly.

  • Search terms
  • CVR
  • Rivals

02 Decide

Change backlog

Prioritised edits with expected impact.

  • Backlog
  • Priorities
  • Hypotheses

03 Edit

Content updates

Titles, bullets, images, and A+ refreshed carefully.

  • Copy
  • Images
  • A+

04 Learn

Measure & iterate

Results logged so the next cycle starts smarter.

  • Measure
  • Keep
  • Iterate

Operations theatre

Inside the review.

Hover or tap the three surfaces we run daily.

Signals first

Search and CVR trends before any rewrite.

Weekly review

Precise changes

One variable at a time when possible.

+11% CVR

Keep what works

Winners locked; losers retired.

12 tests/Q

Outcomes

Stores that cleared the plateau.

Refresh

Category leaders

Hero SKUs re-optimized after rival surge.

+11% CVR
Images

Main-image test

New primary image lifted click-through.

+8% CTR
Copy

Bullet rewrite

Objection-handling bullets reduced returns.

−9% returns

How we work

Audit → Operate → Scale.

  1. 01

    Review

    Signals and rivals scanned.

  2. 02

    Prioritize

    Highest-impact edits queued.

  3. 03

    Ship

    Updates published carefully.

  4. 04

    Measure

    Results feed the next cycle.

Next step

Let's keep listings ahead.

Share top SKUs, CVR trends, and rival links — we'll map the optimization cycle.

  • Top SKU list
  • CVR / traffic trends
  • Known rival gaps
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