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Operating model
One system. Three surfaces.
03 — Scale
Acquisition that compounds.
SEO, paid media, social, and branding measured against pipeline and orders.
03 · Scale service
Search, Performance Max, and Shopping — paid demand with contribution discipline, not spend for the dashboard.
Auction, creative, and landing page as one paid system.
Search campaigns built around commercial intent, not vanity volume.
takedigitalsolutions.com/scaleQueries people pay to solve — bid here first.
The brief
We structure campaigns around commercial queries, protect brand, and only conquest when the math holds. Creative and landing pages are in the same brief as the bid.
If you can’t name the CPA that still makes money, you are not ready to scale spend.
Scale principle
Auctions
Tap a network — the brief follows.
The ad
Hover a format — the glass marker rides the auction.
Headlines and descriptions that match the query — then the page.
Asset groups and search themes you can still read.
Titles, GTINs, and price that earn the product click.
What’s included
How we work
Queries, waste, and landing leaks mapped in week one.
Campaigns and negatives rebuilt around commercial intent.
Ads, assets, and bids shipped with a kill-switch CPA.
Budget only where contribution is proven.
Next step
Share accounts, categories, and current CPA — we’ll map the shortest path to efficient paid demand.
