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05 · Sell service

A+ that sells the story.

Modular brand content that turns a marketplace PDP into a conversion surface — clear, compliant, and on-brand.

  • Modules
  • Brand story
  • Comparison charts
Start A+ content Read the brief

Brand storytelling built for marketplace conversion — not decoration.

Scroll

Benchmarks we hold

Targets we manage to — not vanity metrics.

  • Live
    6 Modules live

    Modules held within marketplace creative rules

  • ↑ CVR
    +14% CVR lift
  • Clean
    100% Compliant
  • Clean
    0 Rejections

“If the PDP still looks like a spreadsheet, brand trust never lands — and ads pay for the gap.”

Operating principleDaily cadence · Sell practice
01Daily ops

What changes

We design and produce A+ modules that explain value, reduce doubt, and stay within marketplace guidelines.

  • Story modules
  • Comparison
  • Lifestyle
  • Compliance
02Scoreboard

How we measure

  • Conversion liftPDP performance post-publish
    Primary
  • Brand clarityBenefits understood faster
    Growth
  • ComplianceAccepted on first submit
    Protect
Unified ops
HealthCatalogueGrowth
Marketplace ops, unified

What's included

Four layers.One operation.

Each layer feeds the next — so the work compounds instead of competing.

01 Brief

Story architecture

Message hierarchy and module plan before design starts.

  • Brief
  • Modules
  • Claims

02 Design

Conversion layouts

Visual systems that guide the eye and reduce bounce.

  • Hero
  • Features
  • Proof

03 Produce

Asset production

Retouched imagery and charts ready for upload.

  • Images
  • Charts
  • Copy

04 Publish

Submit & iterate

Upload, approval tracking, and post-live tweaks.

  • Submit
  • Approve
  • Iterate

Operations theatre

Inside the PDP.

Hover or tap the three surfaces we run daily.

Story before pixels

Claims and module order locked with stakeholders.

1 brief

Layouts that convert

Modules sequenced for skim-and-decide buyers.

6 modules

Approved and selling

Published with tracking on PDP conversion.

+14% CVR

Outcomes

Stores that cleared the plateau.

Launch

Brand story live

A+ rolled across hero SKUs in two weeks.

+14% CVR
Refresh

Module rewrite

Comparison chart reduced returns questions.

−11% returns Q
Scale

Template system

Reusable modules for seasonal launches.

3× faster

How we work

Audit → Operate → Scale.

  1. 01

    Brief

    Claims, audience, and module map.

  2. 02

    Design

    Layouts and copy drafted.

  3. 03

    Produce

    Assets built and QA'd.

  4. 04

    Publish

    Submit, approve, measure.

Next step

Let's build A+ that converts.

Share brand guidelines, hero SKUs, and claims — we'll map the module plan.

  • Brand guidelines
  • Hero SKU list
  • Must-claim benefits
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