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Operating model
One system. Three surfaces.
03 — Scale
Acquisition that compounds.
SEO, paid media, social, and branding measured against pipeline and orders.
09 · Scale service
Landing, forms, checkout, and offer — experiments with a hypothesis, a sample size, and a kill date.
Research, hypothesis, and experiment as one conversion system.
The live page — baseline conversion you have to beat.
The brief
We watch where demand dies, write a hypothesis, and test one change at a time. Winners ship; losers die with a note. No endless ‘optimization’ without a result.
If you can’t kill the variant, you were never running a test.
Scale principle
Surfaces
Tap a surface — the lab follows.
The test
Hover a rule — the glass marker rides the lab.
A single hypothesis — not a redesign in disguise.
A sample size and a date — or we don’t run it.
Ship the winner or revert. No forever A/B.
What’s included
How we work
Funnels and sessions mapped to the pages that waste spend.
One change, one metric, one reason.
The split runs until the date — not until someone gets bored.
Winner ships; loser documented; next test queued.
Next step
Share traffic, the funnel, and current conversion — we’ll map the tests that should run first.
