Loading
Operating model
One system. Three surfaces.
03 — Scale
Acquisition that compounds.
SEO, paid media, social, and branding measured against pipeline and orders.
02 · Scale service
Google Business Profile, the local pack, and neighborhood pages — demand capture for stores, clinics, and service areas.
Maps, listings, and reviews as one local system.
Primary trade area — pack visibility and GBP posts first.
The brief
Rankings on Maps and the 3-pack come from a clean profile, consistent NAP, reviews you actually earn, and pages that match how people search a neighborhood — not from stuffing a city name into a footer.
If they won’t find you on the map, paid search is renting the same street.
Scale principle
Coverage
Tap a district — the atlas follows.
The pack
Hover a listing — the glass marker rides the pack.
GBP completeness, categories, and photos that earn the tap.
Proximity, prominence, and relevance held in one listing system.
Neighborhood URLs that catch ‘near me’ when the pack doesn’t.
What’s included
How we work
GBP, citations, and pack visibility mapped in week one.
NAP, categories, and duplicate listings brought to one truth.
Posts, photos, reviews, and local pages shipped to the map.
Rank tracking by neighborhood — pack slots you hold next quarter.
Next step
Share locations, categories, and where Maps sits today — we’ll map the shortest path to local demand.
