Home Case Studies 03
03 · Sell · Marketplace
Don’t buy the auction until both bays can sell.
Amazon and Flipkart catalogue overhaul, ads that follow listings that convert, and account health that keeps the shutter up. Revenue 2.4× once the floor and the spend finally agreed.
01 · Catalogue
Both bays list the same honest SKU.
Two briefs
Same budget. Different floor.
Tap a brief. One buys the auction first. The other fixes the stall, then opens spend.
01 · Catalogue
Ads cannot fix a listing that cannot earn the click.
Titles, images, and attributes on Amazon and Flipkart had to match the query before a rupee of media. The engine starts on the floor — not in the auction.
Raise bids on a quiet stall
- PPC on titles the shopper did not search
- Images that failed the click
- Suppressions treated as a later ticket
- Two catalogues, two promises, one wasted budget
Fix the floor, then buy the click
- Amazon and Flipkart share an honest SKU
- Ads only on listings that already convert
- Health and buy-box as part of the engine
- One weekly readout across both bays
Two marketplaces, one wasted auction.
The brand was live on Amazon and Flipkart. They were not selling as two bays of one engine. Catalogues disagreed. Ads amplified the weaker listing. Account health quietly shutters that nobody treated as revenue. Spend looked busy. The till did not.
We rebuilt the floor first: titles, images, attributes, and health on both channels — then let ads buy the path that already converted.
Ads amplify what the catalogue already is. The engine starts there.
An engine is catalogue, ads, and a shutter that stays up.
Amazon management, Flipkart management, listing work, PPC, and account health as one weekly clip — not five vendors with five dashboards. 2.4× is the output of that agreement, not a bid trick.
Related under Sell: Amazon Management, Flipkart Management, Listing Optimization, and Marketplace PPC.
2.4× is what the floor does when it can take a click.
We did not invent shoppers. We stopped paying for listings that could not earn them — on both bays, in the same week. That is a marketplace engine worth running.
On the floor
Four stalls. One engine.
Tap a stall. Each can look healthy in Seller Central. Together they are why revenue finally moved.
What multiplied
Which parts of the engine are live?
Tick what is true on both bays today. The chips fill toward 2.4× when catalogue, ads, and health agree — not when only the auction is busy.
Next step
Want a floor that can take spend?
Share the live Amazon and Flipkart ASINs and last month’s ads. We’ll mark which bay is quiet — before anyone raises the bid.
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info@takedigitalsolutions.comReady when you are
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