Four screens. One abandoned cart.
- Cart with sizes the rack did not have
- Forced account before address
- Pay on a second page after the total
- Thank-you that created no order record
Home Case Studies 02
02 · Build · Platform
Don’t make them rebuild the cart. One path to paid.
Custom storefront, inventory that tells the truth at checkout, and performance that does not punish mobile — for a multi-category retailer. Checkout completion rose 38% on the rebuilt path.
Till 02
Checkout lane
Ticket · multi-category retail
01 · Cart
Cart lines match live stock.
Two tickets
Same cart. Different till.
Tap a ticket. One is the maze they abandoned. The other is the path that completed.
01 · Cart
The cart has to know the rack.
Ghost stock was killing the last mile. If checkout promises a size the warehouse cannot pick, the rebuild starts at inventory — not at a prettier button.
One lane. A record at the end.
- Live stock on the line item
- Guest checkout with autofill
- Wallets and cards beside the total
- Confirm writes the order and the receipt
A storefront that cannot check out is a catalogue with a login.
The retailer had range. They did not have a path. Inventory lived in a sheet the site could not read. Checkout asked for an account, then an address, then a review, then a payment screen that timed out on mobile. Drop-off looked like demand. It was friction.
We rebuilt the platform around the last mile: a custom storefront, stock that is true at the line item, and a lane a stranger can finish on a phone.
Checkout completion is the only conversion the till can cash.
The rebuild was a lane, not a theme.
UI/UX cut the fields. Automation reserved stock when the order existed. Performance so the confirm does not hang after the tap. The +38% is what happens when the cart, the rack, and the pay screen finally agree.
Related under Build: Ecommerce Development, UI/UX Design, and Business Automation so the receipt is a record, not a PDF in someone’s inbox.
+38% is a path that already held, then got out of the way.
We did not invent shoppers. We stopped losing the ones who had already said yes to the cart. That is a platform rebuild worth doing — unglamorous, and the only number a multi-category retailer can take to the quarter.
Leaks in the lane
Four reasons the cart died. Four fixes.
Tap a leak. Each one looked like a design choice. Together they were why checkout never completed.
What held
Which leaks are already plugged?
Tick what is true on the live till. The gauge climbs toward +38% when the lane can take a yes — not when the theme looks finished.
Next step
Want a checkout that actually completes?
Share the live storefront and where carts die. We’ll mark which screen dumps the yes — before anyone restyles the button.
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info@takedigitalsolutions.comReady when you are
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